Das neueste Phone der Signature Serie wird das SPV C500 sein. Mit weniger als 100 g und den kompakten Maßen von 108mm x 46mm x 16mm ist es das derzeit kleinste Smartphone der Welt. Orange launcht das SPV C500 im Sommer (angeblich Ende Juli) in UK, Frankreich, Schweiz, Dänemark, Niederlande, Polen und der Slovakei. Das SPV C500 wurde erstmals auf dem World Handset Forum in Amsterdam, Holland, von Martin Keogh, Vice President of Global Product Management für Orange vorgestellt:

“The SPV C500 is a marvel of miniaturisation. It’s a third smaller than the last version of the SPV and targets a specific, as yet untapped, segment of the Smartphone market – the professional consumer who wants to keep their world in their pocket, not their briefcase.

Amsterdam

8th June 2004
ORANGE LAUNCHES WORLD’S SMALLEST SMARTPHONE – SPV C500 – AS PART OF NEW SIGNATURE PHONE PORTFOLIO

• New Pan-European Signature phone partners announced for H2 2004
• More than 20 new Signature phones expected during second half of year

Orange announced its new Signature phone partners at the World Handset Forum in Amsterdam today and showcased the world’s smallest smartphone – its new SPV C500 with Windows Mobile software.

Motorola, Nokia, LG, Sony Ericsson, Sagem, Alcatel, HTC – and for the first time Samsung and Siemens – all feature in the H2 2004 Orange Signature phone portfolio. Orange has been working with the manufacturers to design and develop the hardware and software of its new Signature phones, in order to create a series of unique handsets that offer easy access to advanced mobile services and the best possible customer experience. More than 20 Signature phones are expected to be launched during the second half of 2004 across the Orange group. Other manufacturers are also expected to be included in the catalogue at a later stage.

Signature phones have proved to be the most successful Orange handsets in terms of usage and revenues. The Treo 600 and SPV E200 phones have both delivered more than double the revenue of the average non-Signature phone* due to their simple functionality and one-touch access to Orange voice and data services.

The latest Orange Signature phone is the SPV C500. It combines the power and familiarity of a PC with the form factor of a pocket-sized mobile phone. It weighs just 100 grams and, with its compact 108mm x 46mm x 16mm frame, is the world’s smallest Smartphone, but still allows for a 65k colour screen and an easy to use versatile keypad. The phone is due to be launched by Orange in seven European countries - the UK, France, Switzerland, Denmark, Netherlands, Poland, and Slovakia - starting in the summer. Pricing details will be available upon launch.

Showcasing the SPV C500 for the first time at the World Handset Forum in Amsterdam, Holland, Martin Keogh, Vice President of Global Product Management for Orange, said: “The SPV C500 is a marvel of miniaturisation. It’s a third smaller than the last version of the SPV and targets a specific, as yet untapped, segment of the Smartphone market – the professional consumer who wants to keep their world in their pocket, not their briefcase.

“Our customers told us that they loved the functionality of previous SPV phones – the familiarity of their desktop PC, simple Internet access, Outlook on the move – but they wanted a smaller form factor. So we’ve worked with our partners to maintain that experience, but shrink the components inside. However, despite its smaller form-factor, we haven’t compromised on performance. In fact, we’ve enhanced the performance of previous SPVs, offering a new homescreen, video content and messaging reminders.”

As with all Orange Signature phones, the SPV C500 gives customers a unique Orange experience on their phone, providing them with a range of exclusive applications and services. The SPV C500 boasts a new home screen (offering instant access to key services), Orange Backup (which allows customers to store their personal and business data on the Orange network and restore those details when required), Packet Video player (offering Packet Video’s innovative progressive download service for smoother access to video content) and Orange Update, which allows customers to trial and download new applications such as ringtones, tube maps and games. Orange Help is also included as an electronic user guide stored directly on the device. Each SPV C500 will also come with an Orange “Try” card – a mini memory card that can be slotted into the phone allowing customers to access content such as a real-time currency converter, interactive city maps and office applications. The Try card allows customers to sample new applications for free and then purchase them directly through Orange. It also has active links to both voice and data services, designed to stimulate usage.

Keogh added: “By marrying some of the most trusted and respected household names and providing the quality of the Orange network, ease of use and exclusive Orange Services, our Signature phone series give our customers access to some of the most exciting products, first.”

Notes to Editors
Orange and wirefree are trademarks of Orange PCS. The Orange group is one of the world’s largest mobile communications companies, with operations in 19 countries across Europe and beyond. It provides a broad range of personal communications services, including Orange GSM1800 services and other digital cellular telephone services. The Orange brand operates in the UK, France, Switzerland, Romania, Denmark, Slovakia, Luxembourg, Thailand, the Ivory Coast, the Dominican Republic, Cameroon, the Netherlands, Botswana and Madagascar. The Orange group also has controlled operations in Belgium (Mobistar). The Orange group has a joint controlling interest in Egypt (MobiNil) and minority interests in Portugal (Optimus), Austria (One), and Mumbai/India (BPL Mobile). As at the end of March 2004, Orange was the largest mobile operator in both the UK with 13.8 million active customers, and France with 20.4 million registered customers. As at the end of March 2004, Orange controlled companies had over 50 million customers worldwide. Orange, along with TIM, Telefonica and T-Mobile, is a founding member of the FreeMove alliance. Further information about Orange can be found on the Orange website at www.orange.com.


Appendix

Orange Signature Phones

Orange has developed a series of “Signature” phones, designed to give easy access to advanced mobile services. Orange gets actively involved in the specification, design and development of these phones to ensure they offer easy access to advanced mobile services, that they are relevant to our customers and that they offer the best customer experience possible.


Signature phones, give Orange customers:

1. one-touch access to key services (such as Internet, email and contacts)
2. exclusive Orange services (such as Orange World, Orange Backup and Orange Downloads)
3. a unique Orange look and feel on their phone (developed by the Orange customer experience team)

Prior to today’s announcement, there have been thirteen Orange Signature phones launched across Europe – SPV Classic (NOW DELTED), SPV E100 (NOW DELETED), Sagem Myx5 (NOW DELETED), Motorola MPx200, PalmOne Treo 600, SPV E200, LG 7100, Motorola V500, Motorola V600, Sony Ercisson P900, Alcatel One Touch 735, Nokia 6600 and SPV M1000.

* The data shows a significant uplift in customer usage of Signature phones. The Palm-powered Treo 600 and the Windows Mobile SPV E200 – both exclusive Orange phones – delivered the most ARPU per month of any Orange phone. The average non-Signature phone delivers about €50 per month. The SPV E200 and the Treo 600 deliver more than double that amount. Other Signature phones, including the LG 7100, MPx200 and the SPV E100 also deliver ARPU significantly above that of the average non-Signature phone. (Data from December 2003 relates Orange in the UK).

The SPV C500 – from Orange
the world’s smallest Smartphone…


Orange Signature Phone Applications
• New Orange homescreen (vertical icons)
• Orange World
• Orange Backup
• Orange Update
• Orange Help (an electronic user guide on the device)

Advanced features
• Operating System: Windows Mobile 2003 2nd Edition (desktop PC familiarity)
• Pocket Outlook (Email, Calendar and Contacts)
• Pocket Internet Explorer (HTML and WAP)
• Integrated one click camera
• Packet Video player (allowing progressive download)
• Windows Media Player
• Email (pop3 / IMAP 4, Exchange 2003)
• Instant Messaging (MSN Messenger)
• Java games (MIDP 2.0)

Cool Sounds
• Polyphonic ringtones
• MP3, WMA, WAV, AMR
• Integrated handsfree speaker

Useful Connectivity Options
• Bluetooth
• Infrared
• USB
• External mini-SD slot (Orange Try card included)

Technical specifications
• Dimensions: (108 x 46 x 16mm)
• Volume: 80 cc
• Weight: 100g
• Tri-band: 900+1800+1900
• Memory: 64mb internal, mini SD external
• Screen colours: 65k TFT display (220x176 pixels)
• Screen size: 45.8 x 36.6mm
• Standby time: Up to 4 days
• Talk Time: Up to 8 hours
• WAP browser v 2.0
• HTML v 4.0
• WML, xHTML, Wap push, Wap OTA provisioning

Finer Details
• Available from Orange in UK, France, Switzerland, Denmark, Netherlands, Poland and Slovakia.
• UK: In stores end of July
• Affordable price-point (specific price-point TBA on commercial launch)

What’s in the box?
• Handset
• Battery
• Mains charger
• Headset
• CD (including Microsoft Outlook 2002 and active sync software)
• Orange Try (mini-SD) card
• Sync cable (USB – mini-USB adaptor)
• Orange user guide

Extra accessories available
• Professional car kit
• Standard car kit
• Cigarette charger
• Carry Case
• Mini-SD Cards

What’s new and improved…

• More versatile bluetooth functionality
• Longer battery life
• Even better voice call quality



Orange Try card

• Allows customers to trial exciting and useful new applications for free
• Available in all 6 territories in multiple languages
• Three main application headings: Organise, Interact and Fun

Organise
ClearVue Office allows users to view Microsoft® Word, Excel and PowerPoint® files. By combining ClearVue & Westtek’s JETCET Print customers can even print their files via BlueTooth technology. Free for 15 days. (approx €20 to buy full application)
• Fizz Traveller. The Ultimate travel pack, complete with currency conversion, updated weather forecasts, international time clocks and more (5 day free trial, Full application priced at approx €15)

Interact
Berlitz Phrasebook. Sample the free-to-try phrases and then upgrade to the full phrasebooks containing essential phrases to help you, the traveller, be understood. (approximately €3 per phrasebook, charged to phone bill)
• Smart2go. Locate travel essentials in the city of your choice on an interactive map, including restaurants, hospitals and tourist sites. Get step-by-step directions to make the most our of your stay. Olympic city of Athens offered as a demo. (Unlimited city downloads for £16.99 for 12 months).

Fun
Time Out City Guide. Complete with the best places to eat, drink and shop, plus get expert tips on getting around in Athens. Download additional cities via Java from your local portal. (Prices approx €3 per city, charged to phone bill)

• Jeffrey. Cool animations to show friends